The Power of Branding

Our members came together on June 12th at Fashion Group International for a discussion on what makes a brand successful with Guildo Campello of COSABELLA, Ann Deal of Fashion Forms, and Carole Hochman.

Starting a Lingerie Business

"If you would like nothing more than to arrange drifts of soft underwear, delicate brassieres and silken nightgowns into attractive displays for shoppers, consider starting your own lingerie business." - Bettina Drew

Photo of Forty Winks

Are you so passionate about lingerie that you're interested in the idea of starting a lingerie business? You'll have to take these steps in order to get started: http://smallbusiness.chron.com/start-own-lingerie-business-4850.html

Bra Fitting Rules by The Budget Fashionista

Fashion blogger Kathryn from The Budget Fashionista knows how important it is for a woman to wear well-fitting undergarments. Read her story and list of "Do's and Dont's" on her blog!

"If your undergarments are stretched, stained, damaged or otherwise abused, throw them in the garbage . . . Now.
There is nothing more valuable to your appearance than wearing proper undergarments.
Undergarments have the power to completely alter an outfit. I mean, what’s the sense of wearing a fabulous Nicole Miller dress you got for $35 from Bluefly
if your backside looks like a carton of Rocky Road ice cream? Who cares if you just scored a ChloePaddington bag for 200 bucks if your chest is as rocky as the Rocky Mountains?
TBF put together this guide to help you discover the power of proper-fitting undergarments. Whether you’ve got a ton of junk in your trunk or barely have a trunk at all, we have a bevy of tips on finding the proper fit; details on budget places to get great underwear; and frank answers to your most pressing underwear questions. And, in true Budget Fashionista style, we encourage you to share your own undergarment tips."

Read more: http://www.thebudgetfashionista.com/archive/bra-fitting-rules/

5 Fashion Rules

There are 5 fashion rules that everyone should follow, no matter what their style or size is. The first and most important fashion rule of the 5 listed is to make sure you're wearing great underwear! As the article on this blog states, "The foundation to looking good lies in having good foundation garments."

Which of these 5 rules do you put the most faith into?
http://fashion-toop.blogspot.com/2012/07/5-fashion-rules-all-women-should-follow.html

Retro Beauty Tips

Do you have a favorite among the famous beauty queens of the past? Click one of the many women such as Grace Kelly, Marilyn Monroe, and Audrey Hepburn to see what she did for her signature look! Easy Living gives some tips for you you get that look.


See it all here: http://www.easyliving.co.uk/beauty/retro-beauty-tips-marilyn-monroe-beauty-secrets

Four Steps For Choosing a Sports Bra

When exercising, a woman's breasts need proper support to absorb the shock of bounce. Too much bounce can be painful and actually causes breast skin to sag. Zest has four steps to help women invest in a good sports bra.

"Breasts can bounce up to a skin-sagging 14cm during exercise. Wearing a regular bra reduces movement by 38%, but donning a sports bra cuts it by a whopping 78%, according to a Shock Absorber study.Want to see the proof? Visit the Shock Absorber website and click on Bounce-o-meter. Type in your cup size, and it will show you your breast moving on the screen with no bra, a normal bra and a sports bra.
So invest in the proper support for the sake of your bust."

Read more here: http://www.zest.co.uk/gear/4-steps-to-choosing-a-sports-bra/2046.html

Swimsuits For Every Body

No matter what your body shape may be, there is a swimsuit out there that's made for on you! Shape Magazine interviewed experts and have organized swimwear suggestions for women of 10 different silhouettes!

Here's an example of one of the body types they have suggestions for.

"NARROW SHOULDERS & MINIMIZE HIPS
This one-piece by Laundry narrows shoulders and showcases the beautiful line from the neck to the collarbone. Gathered fabric hugs the body (in all the right places) for a very comfortable fit."

Read more here:
http://www.shape.com/lifestyle/beauty-style/best-swimsuits-flatter-every-figure