Tuesday, July 30, 2013

Bra Studies & Sampling Methods

Catherine Clavering of Kiss Me Deadly wrote a blog post about why the sampling methods of breast‬ and ‪‎bra‬-related studies matter for the calculation of valid statistics on The Lingerie Addict. Think critically before taking the results on any of the studies that reach the news as fact. This is what you should consider before deciding if the statistics are representative of its population.
Bra Fit Science: Why Sampling Methods for Lingerie Research Matter

  • The number. Your sample size needs to reflect the total population that your research covers. In this case, that’s women from the whole of the UK, a number of about 32 million.
  • Geography. If your sample is supposed to represent the whole of the UK, then it should include people from all over the UK. A major issue in experiments is that the vast majority are done on people from one small area (namely, from a round the universities) and then interpreted to represent the entire world!
  • Socioeconomic Status. This means that if it’s possible social status and income might make a difference in what you are testing, then you should make sure your sample represents as much diversity in that area as possible. In the UK, there’s an established link between income and weight (the richer are thinner), so for any kind of size research you really must do this.
  • Other relevant demographic variables. In this case, age might be a significant variable; for example, we know that size changes much with age.
  • How are you finding your sample? The methods you use to find your sample set can make a hugedifference to results. Imagine if you were doing research on bra fit, and your sample only came from shops who told their unhappy customers to come and see you? If you surveyed women who just made a bra purchase they loved, you could get a completely different result!

  • Monday, July 22, 2013

    LingerieFW Spring/Summer 2014

    The next LingerieFW will take place on August 1-3 at the Metropolitan Pavilion in New York City! Learn more about this showcasing of Spring/Summer 2014 fashions‬ in the intimate apparel industry on The Lingerie Journal.

    "Available on LingerieFW.com, the Official SS14 Schedule includes: Rococo Dessous, the first lingerie line made of 24-karat gold thread, worldwide leader in retro-inspired lingerie & stockings Secrets in Lace, presenting Secrets in Lace, Bettie Page Lingerie & Stockings and Dita Von Teese Stockings, global powerhouse and full bust leader Affinitas & Parfait, playfully seductive Lola Haze lingerie & loungewear, lingerie-RTW fusion NOE Undergarments, lingerie & lounge lines Lola Haze and Uye Surana showing in a combined Presentation, fashion-forward nursing & maternity line You! Lingerie, and innovative NaïS lingerie & loungewear and decadent Nevaeh Intimatesshowing in a combined Made in NY Presentation." - Luis Paredes

    Friday, July 12, 2013

    The Bloggers of our Upcoming Seminar

    The details of our "BLOGGERS" seminar have been finalized and registration is now open!
    Register here: http://www.underfashionclub.org/events/bloggers.html

    Our guests 
    will be presenting at The Cutting Room on August 7th at 6:30pm. Connect with the brilliant lingerie bloggers who will be discussing with us on social media to get a feel for what the event will be like. Each of them have unique perspectives and quality information.

    Cora Harrington

    Elizabeth Dale
    Facebook: The Breast Life

    Caroline Elenowitz

    Ellen Lewis (moderator)
    Facebook: Lingerie Briefs
    Twitter: @LingerieBriefs

    Friday, July 5, 2013

    Behind The Seams on Lingerie Talk

    Lingerie Talk has a post about an exhibit that explores mechanical clothing, with women's undergarments being the main focus. They have transformed over time as certain female figures shifted in and out of fashion.
    "The pursuit of a perfect figure — however culture and custom defined it — has transfixed humanity for centuries. And a new exhibition opening in Paris today reveals that this most unapologetic expression of vanity isn’t confined to women alone. The history of mechanical manipulations of human anatomy through undergarments is given a thorough and very serious examination in Behind The Seams: An Indiscreet Look At The Mechanics of Fashion, which runs until Nov. 24 at the Museum of Decorative Arts in The Louvre. (Yes, leave it to the French to put their undies on display — in the Louvre, no less!)" - Richard on Undressing History: The Louvre Looks At The Mechanics Of Fashionable Shapes
    Articulated pannier and whalebone corset, circa 1740-60

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