New Bra Sizes?

A company called Jockey has been developing a new formula for bra fitting for the past 8 years. Learn about it on The Huffington Post.

http://www.huffingtonpost.com/2013/05/31/jockey-bra-sizes-fit_n_3365395.html?ir=Style&utm_campaign=053113&utm_medium=email&utm_source=Alert-style&utm_content=Title

What do you think of this proposed volumetric fit system as an alternative to our current bra sizing standards?