A Perfect Fit

No woman is average, and that is why True & Co is on a mission to create the perfect bra fit for women's unique figures. They studied the secrets of lingerie experts who are able to analyze the bra sizes of women at a glance and came up with a formula to determine the perfect bra fit! And it's all measuring tape-free.

See a bit of the work behind the algorithm this company is creating for making bras that fit the woman rather than the measured and predetermined definitions of bra sizes (as hazy as they are) here:
http://www.limelife.com/blog-entry/Forget-the-Measuring-Tape-A-Scientific-Formula-Now-Creates-The-Perfect-Bra-Fit/139483.html

"So what did they do? The pair began researching the untold secrets of lingerie experts around the country, many of whom never even use a measuring tape to determine a woman's bust size.
'We went to bra fitting after bra fitting and spoke to experts, and the best ones didn't use measuring tape," Lam said. "They had these unwritten rules where they could look at a woman’s body and say, we think this would be best. We were able to take these rules and distill them into code.'
All you have to do is fill out a short survey about your size and problems with your current bras, then make an order. Once you get your new bras, try them on and report back to True & Co. about how they fit. The site then recalculates your needs accordingly.
Want to try it out? Head over to the website now to get free shipping."