New Bra Sizes?

A company called Jockey has been developing a new formula for bra fitting for the past 8 years. Learn about it on The Huffington Post.

http://www.huffingtonpost.com/2013/05/31/jockey-bra-sizes-fit_n_3365395.html?ir=Style&utm_campaign=053113&utm_medium=email&utm_source=Alert-style&utm_content=Title

What do you think of this proposed volumetric fit system as an alternative to our current bra sizing standards?

Why Lingerie Retailers Don't Carry More Sizes

Women are left very disappointed when they find a lovely piece of lingerie, but soon learn that the retailer doesn't carry their size. What's even more disappointing is that for most of these women, this isn't a rare experience for them by any means.
Lingerie retailers usually carry sizes only within a certain range, making it necessary women of different sizes to resort to specialty stores for their intimate apparel.
Why is it that lingerie retailers don't carry a wider variety of sizes? Catherine from Kiss Me Deadly has done a lot of research and pondering on the subject and has shared her theory with The Lingerie Addict. Read it here:

"Catherine:I once wrote a huge thing about this containing some basic stats ideas, and I’m going to return to that, but because it’s pleasingly simple and very gross, let’s talk fingers first. A small amount of people have no fingers. Some people have less than 10. And a very few people have extra fingers (depending on your definition of fingers). This means that the average number of fingers is less than 10. But would you make gloves with less than 10 fingers? No, because the average isn’t always the same as the most common – which, in this case, is 10 ( or 8 fingers and 2 thumbs, for the pedants)."

Read more: http://thelingerieaddict.com/2012/03/why-do-lingerie-retailers-not-carry-more-sizes.html

Bra Bulge - Too Tight?

We all hate the unsightly back bulge caused by bras that don't fit quite right. Think it's because it fits too snugly? That's likely not the case.
Read Is My Bra Too Tight? on RealSimple.com.

Q: I always look like I have back fat. Is my bra too tight?

 A: No, it’s actually too loose. A properly fitting bra is the key to a smooth back. Here are three strategies to prevent bra-induced bulge:
 
Make sure the band fits snugly (you should be able to slide only one finger underneath it) and sits low under your shoulder blades. “When the band is too large, the bra rides up in the back, which creates a roll,” says Lauren Amerine, a co-owner of Isabella Fine Lingerie, in Chicago. (Remember: The band should fit perfectly on the loosest hook, since the bra will inevitably stretch out.)
 
Look for a bra with a band that is wide under the arms and across the back to help hold in soft flesh (the closure should have a row of two or three hooks, not one hook).

http://www.realsimple.com/beauty-fashion/shoes-accessories/lingerie-hosiery/is-my-bra-too-tight-00000000026508/index.html